![]() adults, CivicScience looked at Groupon favorability and past usage. In an online poll of more than 1,800 U.S. The question is, where do daily deals - and specifically Groupon itself - fit into the life of today’s consumers? Today you can find a variety of deals in addition to restaurant and travel offers, such as fitness promos, retail products, and a host of other services.ĭespite some recent market volatility, Groupon still leads the online daily deal marketplace. ![]() ![]() It seems like Groupon and other online daily deal companies, like Living Social, were the clever new kids on the e-commerce block when they surfaced around 2008, connecting businesses with consumers through promotional deals.īy 2011, Groupon was taking off - it became the fastest growing web-based IPO since Google.
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